What is the Ladder Bet and How Does it Work

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Types of Binary Bets – Ladder

In continuation of our series on binary options bets, we will discuss the Ladder binary option trade. It is a new variety of binary options trading which was introduced by IG Markets and is gaining popularity.

What exactly is the Ladder trade, and why does it get the name “Ladder”? A Ladder option is a type of binary option trade in which the trader is given a range of price levels which are lined at equal intervals like a ladder, for the trade to finish higher or lower than, at the end of the trading day. More simply put, a ladder binary option specifies that the market has to rise beyond a certain price level, after a certain period while the trade is active.

What this means is that there are several price levels to be set, and several periods to be set. The price levels are arranged just like the rungs of a ladder. For the trade to be successful, the asset has to have “climbed the steps” at certain times in order for the trade to be in the money.

Trade Example:

Let us imagine that the EURUSD is trading at 1.2789, and you want to trade a currency ladder binary trade with your broker. You want to perform a ladder trade with three price levels: 1.2750, 1.3023 and 1.3060. How do you trade this for the trade to be profitable?

In setting your trades, the first thing to do is to choose an expiration time, which for the purpose of this example, we will set to 2300hrs. The next thing is to look at the array of the trade this way:

  • EURUSD to be above 1.2750 1.20 (20% payout)
  • EURUSD to be above 1.3023 1.35 (35% payout)
  • EURUSD to be above 1.3060 1.50 (50% payout)

What does this translate into?

  • For trade number 1 to be successful, EURUSD has to close ABOVE 1.2750 (i.e. > or = 1.2751) by 2300hrs. The trader will then get a 20% payout.
  • For trade 2, EURUSD must be > or = 1.3024 i.e. must close ABOVE 1.3023 by 2300hrs for the trade to be successful. The trader will then get a 35% payout.
  • For trade 3 to be successful, the EURUSD must close ABOVE 1.3060, i.e. > or = 1.3061 by the expiration of the trade at 2300hrs. This will guarantee a 50% payout.

What this means is that the trader has to do his analysis on how the price action of the EURUSD will look like on the trading day, and then choose from any of the ladder trade options.

One strategy that a trader can use to play the ladder trade is the pivot point strategy. To use a pivot point strategy, the first thing to do is to plot the pivot points on the charts of your chosen asset using a pivot point calculator. This will show as three lines of support (S1, S2, and S3), a central pivot point and three lines of resistance (R1, R2, R3). The chart below illustrates how pivot points will look like.

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Next, use the pivot points as guides to what the price could do during the day. Since we are using an intraday expiration, the trader could use a 1-hour chart for analysis. Typically, you would be looking at prices that are just above support levels for a bearish market, or in a bullish market, look for prices that are just above resistance levels that have been breached to become intraday supports.

With those points in mind, you can look at ways to set your trades, using these levels as a benchmark to set your ladder rungs. You would typically be looking at setting your ladder price levels at about five pips above the necessary levels. That way, you can be sure that your trade has a sure chance of success.

You can trade the ladder strategies with brokers like IGMarkets. If you are a US citizen, then try using NADEX.

Please practice making simulated trade calls using a demo platform. You can download a platform from FxPro, a forex broker that also offers trading in crude oil, spot metals and index futures, hence it is a good place to practice trade calls.

About Us: What Does Ladder Do?

We get this question a lot. Whilst almost everyone is looking for new ways to grow their company, they don’t always understand or need what we offer. This post is our way of being transparent and helpful (two of our core values) so that nobody wastes time considering working with us when we wouldn’t be a good fit. If after reading this post, you’re nodding your head more than shaking it, get in touch:

Ladder is an ROI-driven growth solutions company. We help companies test new ways to grow through three major solutions:

1) Technology: we have a platform called the Ladder Planner that automates your marketing plan and acts as a system of record for your testing strategy.

2) Consulting: we work with you to develop your growth strategy and ensure you’re planning and executing each test in a way that drives results.

3) Agency: if you don’t have the relevant skills in-house, we offer a retainer-based full-service relationship where we execute everything for you.


Our Values

Whilst our technology and experience certainly help, our secret sauce is the way we approach marketing and what we value. It’s what has helped us attract and retain the best talent and repeatably drive success for our clients and customers. We have five main values:

1) Transparent: we’re honest with you, even if the truth hurts. For every test we clearly spell out our hypothesis, and if it fails we own that failure (and move on to something that does work).

2) Persistent: truth be told, we can be a little annoying. Expect us to chase you when tests are being held up. Don’t expect us to let up even after we’ve seen success.

3) Test-driven: we only trust data if it came from a controlled experiment. Quantitative and qualitative analysis helps us spot opportunities, but the case isn’t closed till we run a test.

4) Creative: some of the best marketing campaigns in history would never have worked in a spreadsheet. We work to make sure good, original ideas don’t get shot down.

5) Helpful: business advice, custom analysis, excel help, sense-checking, intros to investors, prospects and employees… we’re always on the lookout for ways to be helpful.

Our Process

Note: We expanded on this explanation in a blog post, which you can find here: https://blog.ladder.io/growth-hacking/.


Your strategist pulls together a weekly report detailing your marketing funnel (by channel) and digs deeper into the data to learn what is working (or not). They send across a concise summary explaining what they learned and why that matters for your business.


Now the strategist consults our tactic database (you can see an example here: https://ladder.io/playbook/?utmsource=blog&utmmedium=content&utm_campaign=about) which is sorted within the Ladder Planner in order of likely impact on your business. They choose the three tactics most likely to work based on everything they know about your business so far.


Each tactic proposed goes through two layers of approvals. First the strategist’s choices are ‘stress-tested’ by a panel of other strategists and senior leadership. If their logic and data holds up, they then pitch the tests to you on their weekly call for final approval.


All tests due to go live are built in the relevant platforms. They get a final check from another team member to catch any issues, and you’re notified as they go live. The budget, creative, tracking and test duration were all approved ahead of time, so there should be no surprises here.


We run final health checks going into the weekend to make sure no tests is exhibiting unusual behavior and that performance isn’t suffering. We make any optimizations and adjustments needed and then get on with in-depth training and post-mortems to share knowledge across the team.

Does it Work?

Ladder’s founding team developed the testing methodology the product is built on through decades of experience, spending over $40m across marketing channels for fast-growing startups and large corporations. At Ladder we’ve used this process to good effect, helping Y Combinator, 500 Startups, and TechStars companies grow and launch new products for global public companies. Over 1,000 tests launched across a database of 1,000+ tactics have contributed to our client’s success, with several exits, series A rounds and double-digit revenue growth.

While our approach won’t work for everyone, we’re confident that if it’s possible to grow your business, we’ll find the way.

At Ladder, we build software and offer services to help high-potential businesses accelerate their growth. Is that something you need?

What is the Ladder Bet and How Does it Work?

Home В» Ladbrokes Questions В» How Does The Ladbrokes Free Bet Work?

Thinking of signing up for a Ladbrokes account? If you are, you should definitely take advantage of their free bet offer for new customers which can see you receive ВЈ20 in free bets when placing your first bet of ВЈ5 or more. Read the guide below to ensure that you complete all of the steps in order to receive your free bets.

If you really think that Ladbrokes is where you want to go, then you might ask how does the Ladbrokes free bet work? You should certainly know the answer to this question before you decide to sign up for a new Ladbrokes account and WhichBookie has the answers on how it works and the important Ladbrokes free bet terms and conditions below!

18+. New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min ВЈ5 bet within 14 days of account reg at min odds 1/2 = 4 x ВЈ5 free bets. Free bets valid for 7 days on sports stake not returned, restrictions apply. T&Cs apply.

18+. New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min ВЈ5 bet within 14 days of account reg at min odds 1/2 = 4 x ВЈ5 free bets. Free bets valid for 7 days on sports stake not returned, restrictions apply. T&Cs apply.

What is the Ladbrokes Free Bet offer?

New customers at Ladbrokes can receive ВЈ20 in free bets when registering and placing their first bet of ВЈ5 or more. It’s one of the more simpler free bet offers you’ll come across and provides excellent value for new customers to increase their chances of making a profit on their first couple of bets. One thing we like about the Ladbrokes free bet offer is that you only have to place a bet of ВЈ5 to qualify. Many bookmakers require bets of ВЈ20+ in order to receive a free bet of the same value but this offer from Ladbrokes comes with minimal risk to your own money for a greater reward.

To claim the Ladbrokes free bet, you first need to register an account. The signup process is quick and easy but one important point is to remember to enter the Ladbrokes promo code 20FREE when registering. You’ll see a field to enter this code on the sign up form. If you do not enter this code then you will not be eligible to receive the free bet.

The next step to receiving the ВЈ20 free bet is to first place a bet with your own money. The minimum bet to qualify is ВЈ5 and you can place it on any sport or market you wish providing that the odds of your bet are 1/2 (1.5) or greater.

Another thing we like about this offer from Ladbrokes is that your free bets are credited immediately after placing your qualifying bet. The majority of bookmakers credit free bets after your qualifying bet has settled but with Ladbrokes, they’re available to be used straight away.

Once you’ve placed your qualifying bet, you’ll notice that your free bet balance is ВЈ20. This consists of 4 separate ВЈ5 free bets which can be used on any sports market. If you wish, you can place all four free bets on the same bet but Ladbrokes credits them as separate free bets to allow you the option of having four separate bets.

Once your free bets have been credited, you have 7 days to use them. If you don’t use your free bets within 7 days, they will expire and be removed from your account so don’t forget about them!

Key points and terms & conditions detailing how to claim the new customer offer are below:

  • Register for a Ladbrokes on-line account, only new customers qualify for the bonus.
  • When registering you must enter the current promotion code.
  • The current Ladbrokes Promo Code is “20FREE”.
  • You must deposit and stake at least ВЈ5 on your first bet to qualify for the bonus.
  • Your initial bet must be at odds of 1/2 or higher in order to qualify.
  • The free bets will be credited immediately after placing your qualifying bet.
  • You can use the Ladbrokes free bet bonus on any sports market.

How do Ladbrokes free bets work?

Placing a bet using your free bets works similar to betting with your own money. Simply add a selection to your betslip but remember to select your free bet before placing your bet. Once you have selected your free bet, click the Place Bet button to confirm your bet.

One thing to remember is that the free bet stake is not included in any returns which is the case with the vast majority of free bets. For example, if you placed a ВЈ5 bet using one of your free bets at odds of 2/1 and it won, your total returns would be ВЈ10 rather than the ВЈ15 you would receive back should you have placed it with your own money. Therefore, we would advise not placing your free bets at very low odds as the returns may be low should it win.

We hope the above answers you questions on how the welcome bonus works.

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